The tech startup Silicon Valley world is always looking for (first world) problems to solve. This latest tech startup to launch seems to have solved the latest problem we all seem to struggle with…how can white people avoid minorities and/or the poor when traveling?
I know what you’re thinking…”You mean finally? My prayers have been answered?”
And the answer to that is, yes! Enter GhettoTracker.com! Thanks be to Zuck!
Now, of course, whomever created this website doesn’t want you to think that’s what the site is for. (Blatant) racism is bad for business! But, it’s pretty obvious what the website is saying: the name of the site IS “GHETTO TRACKER.” I mean, just look at the white family on their about page! What the website’s founder(s) what you to to know is the site is really supposed to be a place where anyone can go and avoid “bad neighborhoods.”
Now, one might think this sounds like a good startup idea, GhettoTracker.com does not base anything on, you know, actual crime statistics of hard data. Anyone, anywhere, can just rate whatever neighborhood they want based on preconceived notions. Hell, one of the first comments on the YCombinator (a tech startup Reddit-like site) was this:
This person has probably never even been to Compton! But what some see as “racism,” some in the tech community see judging people and places based on stereotypes and prejudice as a “dream job”…
haha, yes, “Great minds think alike.”
Now, I know there are some of you (white people) out there that may see the name GHETTO TRACKER as maybe just a kitschy marketing ploy. “The person(s) who founded this website meant no harm! They’re trying to do good!” some may say. “They even changed the name of the website!”:
"Good Part of Town" you may say. "See! They meant no harm!" Yes, they even changed the photo of the white family so that when you refresh the about page it could also show a black family, a Latino family, and an old (white) couple! "Aha! You were reaching, Public Shaming!"
Well, then, allow me to present to you GhettoTracker’s now deleted Twitter and Facebook page as evidence:
GoodPartofTown’s Twitter page has this nice slogan:
But when they were known as GhettoTracker, their Twitter page said this:
And, it gets even worse. MUCH WORSE. I present to you a collection of their posts on the now deleted GhettoTracker Facebook page:
Yeah, you can stop pretending this site could “possibly” be racist. It is. And you can pick your jaw up off of the floor now.
If you go to GoodPartofTown as of Wednesday evening, the website now says this:
And while you may think the racist who created this racist website may have learnt his lesson, I present to you this line from the now deleted “apology from the founder”:
"The original name of this website was Ghetto Tracker and that apparently upset some people"
The classic non-apology: Sorry that YOU were offended.
You can check out an email “explanation” from the creator of GhettoTracker.com/GoodPartofTown.com at Gawker.
GhettoTracker.com…totally not racist (but went ahead and deleted this thing we took the time to create anyway.)